Che-Wei Wang and Taylor Levy are the creative minds behind CW&T, the design team that took the pen to the next level. They were generous in sharing details of their experience launching the uber successful Pen Type A – everything from deciding to launch to lawsuits to present manufacturing relationships.What I find most admirable about CW&T is their unwillingness to compromise on the quality of their product. They would rather sell a small quantity of the right product than mass produce a less refined product for cheaper.
The development of CW&T is super interesting. They started out with a very specific skill set in coding which allowed them to pay the bills. Combined with their creativity, they began building their brand to incorporate a variety of soft and hard goods that include apps, a jumprope, TV barrow and lighting. When we spoke to them, they were currently in residences at Pier 9, developing free form 3D printing, large installation panels and a few other smaller projects.
Much like CW&T, tap dancing is extremely technical, a very specific skill set, yet versatile in styles when mixed with creativity. Tap can be danced to any genre of music similar to Che-Wei and Taylor’s ability to make in a variety of mediums. Tap dancing also has no room for compromise when it comes to precision. I might be bias in picking a scene from Singing in the Rain as it’s one of my favorite movies, but Che-Wei and Taylor’s kid happened to join in and steal the show and Good Morning features a trio too. I couldn’t resist!